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Monday 17 – Friday 21 February 2019, 09:00–12:30
15 hours over five days
Surveys ask a lot of people a lot of questions. They are the most popular method of data collection and are, arguably, very straightforward to design and run. Arguably? Yes, arguably.
In practice, designing a survey that provides us with high-quality data is a lot more complex than many people think.
This course provides in-depth guidelines to survey research design, embedding and discussing the so-called Total Survey Error (TSE) framework.
The course will discuss the assumption of the TSE and critically evaluate the full survey life cycle against this paradigm.
We will discuss the core of idea of survey sampling and trade-offs between probability and non-probability samples; mode selection and trade-offs; question and questionnaire design, fieldwork implementation; effects of response and non-response; as well as new challenges to survey design and extensions to the TSE.
The content will be applicable to surveys of individuals, households, and organisations.
Tasks for ECTS Credits
2 credits (pass/fail grade) Attend at least 90% of course hours, participate fully in in-class activities, and carry out the necessary reading and/or other work prior to, and after, class.
3 credits (to be graded) As above, plus complete 30–60 minute assignments throughout the week.
4 credits (to be graded) As above, plus complete a take-home report outlining or evaluating a survey design.
If you are working on a survey or a larger survey project, or if you are thinking about conducting a survey, you are encouraged to work on your own project.
Kathrin Thomas teaches at the University of Aberdeen.
Previously, she was Senior Research Specialist in the Department of Politics at Princeton University, where she worked on the Arab Barometer.
Her main research interests are survey research methodology as well as social and political behaviour. Kathrin's current research includes measuring sensitive behaviour and attitudes using Randomised Response Techniques and other experimental designs in surveys, interviewer effects, and other methodological issues in survey practice.
Kathrin has extensive experience with survey data design, management, and analysis from her work on the Arab Barometer; the European Social Survey; the Austrian National Election Study; the Comparative Study of Electoral Systems; and applied survey practice at Kantarpublic (former TNS BMRB).
Why survey design?
Focus
Structure
What you will take home…
…and what you will not take home
THIS IS THE WINTER SCHOOL 2019 OUTLINE
No previous experience in survey research is needed, but experience in data analysis using survey data is beneficial.
You don't need any statistical software skills. The course focuses on the design of surveys, not the analysis of survey data.
Day | Topic | Details |
---|---|---|
1 | The survey life cycle; The Total Survey Error (TSE) framework | |
4 | Survey implementation | |
3 | The Psychology of the survey response; Question and questionnaire design | |
2 | Survey sampling; Modes of data collection | |
5 | Survey documentation and archiving; The future of surveys; Wrap up |
Day | Readings |
---|---|
Day 1 |
Lyberg, L. E. and Weisberg, H. F. (2016) Weisberg, H. F. (2005) Paul P. B. (2016) Groves, Robert M., and Lyberg, L. (2010) McNabb, D. E. (2013) Groves, R.M. (2011) Saris, W. E. and Gallhofer I. N. (2014) |
Day 2 |
Tille, Y. and Matei, A. (2016) Vehovar, V., Toepoel V. and Steinmetz S. (2016) Toepoel, V. (2016) Callegaro, M., Manfreda, K. L., and Vehovar V. (2015) Groves, R. M., Floyd, J., Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R (2011) De Leeuw E. D., Hox J. J. (2011) Lynn, P. (2015) De Leeuw, D. (2005) Stoop, I. (2016) Edith de Leeuw and Jernal Berzelak (2016) Dillman, Don A., Jolene D. S, and Christian, L. M. (2014) |
Day 3 |
Smyth, J. D.. (2016) Groves, R. M. Floyd, J. Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R. (2011) Dillman, Don A., Smyth, J. D. and Christian, L. M. (2014) Couper, M. P. (2008) Engel, U. and Koeste, B. (2015) Tourangeau, R. and Yan T. (2007) Kreuter, F., Presser, S. and Tourangeau, R. (2008) Krumpal, I. (2013) Jann, B. (2015) |
Day 4 |
Vardigan, M., Granda, P. and Hoetler, L. (2016) Dillman, Don A., Smyth, J. D. and Christian, L. M. (2014) Couper, M. (2008) Toepoel, V. (2016) Callegaro, M., Manfreda, K.L. and Vehovar, V. (2015) Lugtig, P. J. and Toepoel, V,. (2016) Kaczmirek, L. (2015) Bethlehem, J. (2015) Engel, U., Scherpenzee A. (2015) Knapp, H., Kirk, S. A., (2003) |
Day 5 |
Groves, R. M. Floyd, J. Fowler, Jr., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R. (2011) Toepoel, V. (2016) Callegaro, M., Manfreda, K. L., and Vehovar, V. (2015) |
None
Please bring your own laptop with an updated browser (flash player etc.) for online survey programming – Mac or Windows is fine.
As indicated in the day-to-day schedule.
Winter and Summer School
Course in (survey) data analysis in SPSS, Stata or R